


The Digital Communication program provides a comprehensive exploration of the principles, technologies, and strategies involved in contemporary digital communication. From understanding the fundamentals of communication theory to practical skills in utilizing digital platforms, students will gain the knowledge necessary to navigate the evolving landscape of digital communication.
Upon completion of the Digital Communication program, students will be well-equipped to navigate the complexities of digital communication in various professional contexts, including marketing, public relations, social media management, and online content creation.
Students will have the opportunity to earn industry credentials during their program;
Adobe Certified Professional—Visual design using Photoshop
Key Topics
- Intro to Digital Communication
- Communication Theory
- Digital Platforms and Tools
- Digital Storytelling
- Visual Communication
- Social Media Management
- Online Collaboration and Virtual Teams
- Content Creation and Curation
- Digital Communication Strategies
- Audience Analysis and Targeting
- Crisis Communication in the Digital Age
- Ethical Considerations in Digital Communications
- Emerging Technologies
- Digital Communication Law & Regulation
Schools that offer this program
Course Sequence
YEAR 1
DCM100
Digital Communication 1
Prerequisite:
none
YEAR 2
DCM200
Digital Communication 2
Prerequisite:
Digital Communication 1
YEAR 3
MIC500
Mentorships Internships Careers
Prerequisite:
Dig Com 2 and Instructor approval,
11th and 12th grade
Career Tree

ENTRY-LEVEL CAREERS
(with Program Completion)
- Advertising Associate
- Advertising Copywriter
- Blogger/Influencer
- Content Creator
- Content Editor
- Freelance Photographer
- Social Media Coordinator
- Junior Illustrator
- Pre-Press Specialist
- Digital Printing Operator
- Digital Mailing
- Production Assistant
Media Equipment Workers:
- Median Wage: $65,000
- Active Job Ads: 295
TECHNICAL CAREERS
(Apprenticeship, Associate's Degree, Advanced Certification, Experience, etc.)
- Contributing Writer
- Copy Writer
- Correspondent
- Editorial Assistant
- Features Editor
- General Assignment Writer
- Graphic Designer
- Journalist
- Staff Writer
- Communications Associate
- Web Content Manager
Multimedia Artists and Design:
- Median Wage $63,000
- Active Job Ads 942
PROFESSIONAL CAREERS
(Bachelor's, Master's, Ph.D., Specialized Training, Experience, etc.)
- Desk Editor
- Desktop Publisher
- Communications Specialist
- News Director
- News Editor
- General Assignment Reporter
- Production Director
- Public Relations Specialist
- Sports Information Director
- Sports Editor
- Web Editor
- Publisher
Marketing Specialists:
- Median Wage $74,000
- Active Job Ads 629