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Marketing Courses

  • Marketing

    Grades: 9, 10, 11, 12                                                  

    Full Year, 1 Credit

    May be offered for Dual Credit. This course exposes students to many facets of business and marketing including consumer behavior, legal and ethical issues, management, communication, employability skills, leadership, decision-making, and opportunities in marketing related careers. Also, many other aspects including economics, selling, market research, product planning, and promotion. Students will also receive instruction in word-processing, spreadsheets, desktop publication, and presentation software to create marketing related projects. There is a hands-on-project with every unit in which classroom instruction is applied to a realistic situation. Students enrolling in this course are strongly encouraged to join DECA, which is the career and technical student organization associated with the Marketing program. Opportunities available through DECA include leadership development, field trips, travel, and competition.

    School Based Enterprise

    Grades: 10, 11, 12                                                      

    Full Year, 1 Credit. Prerequisite: Marketing is recommended but not required. Students enrolled in this course will spend one class period working in the student store where they will gain valuable work experience, customer service skills, merchandising and basic money handling skills. This course also includes classroom instruction on the fundamentals of retail marketing. Students are strongly encouraged to join DECA, which is the career and technical student organization. Opportunities available through DECA include leadership development, field trips, travel, and competition. Students who successfully complete this course will be prepared for entry-level positions in retail.

    Entrepreneurship

    Grades: 11, 12                                                  

    Full Year, 1 Credit. May be offered for Dual Credit. As a result of our nation needing to remain competitive on the global front, we must encourage and support small business ownership and innovation.   This course will expose students to the foundations, resources, and support necessary to develop their own business ideas and foster innovation. This course is partnered with student mentors from the W.P. Carey School of Business at ASU. Students will actively engage in development of their own business initiative. Participation in campus Market Day event is required. Students are strongly encouraged to join DECA, which is the career and technical student organization.   Opportunities available through DECA include leadership development, field trips, travel, and competition in various entrepreneurial inspired events.